As I’ve gotten less and less client-facing, I really miss being of service to people. After all, being of service is one of the reasons I started my business.

One day one of my salespeople said to me, “You always pick up the phone when I call.” To which I replied, “Well, YOU are my client.”

And that was the day I decided to take servicing my staff seriously.

This means:

• Listening. Really listening for ways I can help them. Both personally and professionally.
• Using the CRM to remember important details about their life.

• Paying a medical bill that might make their life just a little bit easier.
• Pre-paying their commission so they can buy a home.
• Paying for a dinner out when they knock something out of the park.
• Paying for dinner when they are upset because they didn’t knock something out of the park.
• Seeking their feedback and putting it into action right away.
• Getting to know their family and pets (or at the very least their first names).
• Repairing their car.
• Buying snacks they like.
• Gifting chocolates on Valentine’s Day.
• Offering an hour with our accountant to make sure their personal finances are in order.
• Checking in with them when they are ill.
• Paying their commission weekly so they don’t have to wait until the end of the quarter.

And of course, training them so well that all of our competitors want to hire them.

But treating them so well they don’t want to leave.

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Comment below with your ideas about treating staff like clients.

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