Did you know you can hire me to help you recruit great staff?
If you’re a jeweler, you think about your business all day.
“Which style rings should I order?”
“What’s on trend?”
“How can I reach almost-engaged couples with my marketing?”
But most customers stepping through your door are starting from scratch. They know they want an engagement ring, but not much else.
And what’s just a regular Tuesday morning to you is a once-in-a-lifetime experience for them.
It’s hard to remember this because our brains are programmed to favor habit and routine. But there is nothing routine about this purchase for your customer.
To you it’s just another ring. But to them it’s THE ring. A future family heirloom. Something they may have been dreaming about for 28 years.
So ask them their story.
Match their enthusiasm and curiosity.
Offer them champagne.
And be patient with their questions.
While the thrill of the ring may settle with time, the memory of how it all began will stick with them forever.
(P.S. this goes for tires, mattresses, ski boots, snow blowers, plumbing and so many other infrequent purchases).
Did you know you can hire me? Learn more.
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