Seth’s new book reminded me of something.

Back in the day, my newly minted OB/GYN needed patients.

She hired a manicurist to give manicures to her patients in her waiting room.

In her first year she delivered more babies than doctors practicing for decades.

This is marketing.


My readers get a FREE copy of my book Drift: How to (accidentally) create a life you don’t want – click here – (use passcode: friend (all lowercase)